In 2019 La Roche-Posay returned with the new launch of 3 innovative molecules, with dermatological ingredients, that help combat the symptoms of aging, considered by many dermatologists as the most powerful ones of the market.
The challenge is how to communicate from a dermatological perspective that the product is an innovation within the category, but without losing a close and attractive tone for the demanding consumer, that above all, seeks innovation and results.
Client: L'oreal Chile
Agency: R/GA Chile
Creative Director: Aurelio Martin
Head Of Visual Design: Leo Rocha
Agency: R/GA Chile
Creative Director: Aurelio Martin
Head Of Visual Design: Leo Rocha
Art Director: Nordanth Muñoz / Leo Rocha
Copywriter: Catalina Diaz
Motion: Nordanth Muñoz
Copywriter: Catalina Diaz
Motion: Nordanth Muñoz
3D Model, Textured and Render: Nordanth Muñoz
Account Producer: Daniela Almonacid
Account Producer: Daniela Almonacid
