Making A Shoe Campaign...Without The Shoe
An exciting test for creativity. For this project I decided to use the Italian brand Golden Goose. Their shoes are know to be sold pre-distressed. Scars, dirt marks, scuffing and all. This is what makes Golden Goose's sneakers unique. The brand is not afraid to show imperfection, contrary to other polished and pristine luxury brands. I took this insight as the base for this campaign.
Here's the full pitch I created, enjoy!
