Corporate Intranet Evolution
Three-year effort to dramatically improve Pfizer's Intranet
Three-year effort to dramatically improve Pfizer's Intranet
Improve colleague effectiveness, increase traffic to corporate communication site and reduce costs
Iterative, user-centric design process informed by user research including contextual inquiry, one-on-one interviews, focus groups, card sorting, surveys, polls, site analytic analysis and usability testing
Lead UX Strategist and Designer; developed strategy, performed hands-on design work and managed vendor team
Increased traffic by 60%, saved $8 million and improved user experience for 120,000 colleagues
Iterative, user-centric design process informed by user research including contextual inquiry, one-on-one interviews, focus groups, card sorting, surveys, polls, site analytic analysis and usability testing
Lead UX Strategist and Designer; developed strategy, performed hands-on design work and managed vendor team
Increased traffic by 60%, saved $8 million and improved user experience for 120,000 colleagues
Initial State: Inconsistent and Inefficient
A legacy of each department funding their own technology led to an extremely fragmented and inconsistent intranet; below are the different pages one-click from the Intranet home page.
A legacy of each department funding their own technology led to an extremely fragmented and inconsistent intranet; below are the different pages one-click from the Intranet home page.
User Research: Drives the Design Process
Design decisions throughout the process were based on user insights gained through a variety of user research methods including contextual inquiry, one-on-one interviews, focus groups, card sorting, surveys, polls, metrics analysis and usability testing.
Design decisions throughout the process were based on user insights gained through a variety of user research methods including contextual inquiry, one-on-one interviews, focus groups, card sorting, surveys, polls, metrics analysis and usability testing.
Initial Designs: Based on User Insights
Once the "problem" is understood through research, the design process is the expert application of technology to address the issue(s).
Once the "problem" is understood through research, the design process is the expert application of technology to address the issue(s).
Design Iteration: Limited Audience Deployment
Leveraged Learnings:
With the new solution deployed additional user insights were gained and applied to refine the solution for an enterprise-wide audience.
Design Iteration:
Expansion: Delivering on the Value Proposition
By designing and building reusable components, the solution was applied throughout the enterprise resulting in substantial costs savings and improved colleague effectiveness.
By designing and building reusable components, the solution was applied throughout the enterprise resulting in substantial costs savings and improved colleague effectiveness.
