The "Go Faux" Campaign is a movement designed to support the Fur Free Alliance's efforts in spreading awareness on the issue of fur farming, whilst promoting the use of faux fur as an alternative. The goal is for this campaign to stand apart from competing anti-fur campaigns; to present a series of ads which target a fur wearing audience, without crossing the line of morbidity.

The campaign consists of 3 main components- print advertising, a public outreach event, and social media engagement.