Veas Ópticos is one of my most loyal clients, offering always professional optometrist service and the trendiest contact- and sun-glasses. They are constantly keeping their glasses in tune with the new fashion trends and therefore asked me to give their logo a renewed and more modern look. The old brand had been active for over a decade and the client did not want the logo to lose their most recognisable elements: the "V" and the cross. It was also advised to keep the contact lens from the background, so I used this element to encircle the other too, condensing the three most important elements into a single group element.

This solution made the logo still very recognisable but more present-day.