CODE OF THE CURVE - APP
Partnering with Cramer Krasselt Porsche's agency of record we worked to launch the 2014 Cayman online. Divided in 4 parts the app serves as a catalog for the car, support for a TV series featuring the car and two physical to digital experiences within the app . The app gamifies the driving experience through a 'record your curve' experience that maps your drive and measures G forces to give you a score. We also made a series of event challenges that use Timers, GPS and Accelerometer readings to verify track position and score drivers. Drivers scores are posted in an online competition to be 'King of the Curve'.
Partnering with Cramer Krasselt Porsche's agency of record we worked to launch the 2014 Cayman online. Divided in 4 parts the app serves as a catalog for the car, support for a TV series featuring the car and two physical to digital experiences within the app . The app gamifies the driving experience through a 'record your curve' experience that maps your drive and measures G forces to give you a score. We also made a series of event challenges that use Timers, GPS and Accelerometer readings to verify track position and score drivers. Drivers scores are posted in an online competition to be 'King of the Curve'.
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