Branding & Logo design
Logo design for the Vancouver Island Dirt Riders' Association.
The race series for Adults has been established for a number of years and the VIHSS logo is well known in the area. In growing a new race series, just for kids, the concept was to ensure that the VIHSS is well represented within the kids' series logo.
The logo should be fun, but not "kiddie-style". The logo should be classy, eye-catching and represent the sport of off-road motorcycle racing. This logo should be something that the kids (and even the adults) would be proud to wear on a t-shirt or display on a trophy.
