From some time now, the EU is collecting information about sustainable living and energy efficiency, from raw ideas to hundreds of documents and innovations. The Government energy efficiency agency was planning a series of seminars - to share and educate the public and the municipalities, to stimulate attention, the agency was introducing " White certificates ", documents certifying that a certain reduction of energy consumption has been attained and making the sustainable = affordable. Less is more indeed.
I had to prepare a system, the agency team can easily use and adapt, not knowing how, when or how ... one little thing went a long way ..
1. the path ...
It was a government project with multitude of restrictions, rules and limitations,
We didn't expect to be "jazz", but we didn't want "elevator tune", so ..
After exhaustive testing and tryouts the solution present itself - certificate in a safe. Boring, but within guidelines.
The seminars were planned to be mainly in east Europe, so need a font - firm and extended politically correct font, to match the various needs and from a long time I admire one, few letters really. And anyone from east Europe can spot and enjoy them in a blink.
2. In form.
Just for fun, wanted to screw with light bulb, the safe click and Pandora was smirking.
The boring little identity had so much going on and it fit perfectly. In a separete and even broken world we wanted to show the little parts one usually remove or ignore, can easily inform and delight ...
Each seminar would be in a different city and might need a different approach, so I set the team with a huge library with inspiration for graphics, shapes, textures and some examples.
The team was joking around, we've used the identity more than efficiently, but that wasn't exactly true - I dig a bit deeper, to see what else can be used and it was staring me in the face the whole time - it's all there - inside joke became the tagline for the seminars:
"No path left behind"
As it turned out, there was a path for pretty much every occasion. And became infographic delight, Pandora was now smiling. Thinking outside the box proved to work once again ...
3. the delight.
An identity became the visual, then it got graphic, than infographic, than a tease and even tvc direction.
What more can one ask for...
Thank you and may the energy be with you :)
