Creation of a game for the artist Fauves using a social network platform
FAUVES
We wanted to develop an artistic concept of chain game using the Instagram platform to create fake profiles that are connected to each other, taking users on a journey through all profiles, through interesting puzzles, clues, and illustrations.
The idea is to recognize Instagram as a living being, intertwining profiles and showing users that it can become a growing sequence. Exposing how materialistic, empty, egocentric, individualistic and false the addictive use of social networks can be.
Costa Rica - 2020
ACTION
We created an instagram game in which Fauves' followers could have a greater interaction with his art. Based on the art and style of Fauves we created illustrations that were a parody of the entire story of Alice in Wonderland, basically creating a whole parallel universe of the original story, with the Fauves twist.
The idea was to carry out a social experiment that measured the movement of users on instagram and that Fauves could develop a better relationship with his followers on this social network, resulting in greater exposure for the artists.
We took each of the original characters from Alice in Wonderland
and gave them the Fauves twist
We made complete scenes that allowed
creating a whole intricate story for the game
The idea was to make arts that would not only add to the story
but also work as distractions within the game
We added characters from other stories to the narrative,
making this Fauves universe bigger
We wanted to do a satire of recognized children stories,
following the mood in Fauves' artwork
Each clue took the user to one letter
and that letter to another clue and so on
We used different profiles
for each of the different worlds
CLIENT: FAUVES
CONCEPT: John Paul Fauves, Aarón Hernández & Antonio Camacho
CREATIVE DIRECTION: John Paul Fauves, Aarón Hernández & Antonio Camacho
ART DIRECTION: Aarón Hernández & Antonio Camacho
PROJECT MANAGEMENT: Aarón Hernández
COMMUNICATION STRATEGY: John Paul Fauves, Aarón Hernández & Antonio Camacho
GAME SEQUENCE: Antonio Camacho
GAME RIDDLES SCRIPT: Antonio Camacho & Violeta Morice (Mostly based on Fauves' quotes)
STORYBOARD: Antonio Camacho & Violeta Morice
ILLUSTRATION: Antonio Camacho & Violeta Morice
MOTION GRAPHICS: Violeta Morice
PHOTOMONTAGE IMAGES: Violeta Morice
INSTAGRAM IMAGE SETTINGS: Violeta Morice
INSTAGRAM PROFILES DESIGN: Violeta Morice
WEB DESIGN: Aarón Hernández
MANIFESTO VIDEO: John Paul Fauves & Aarón Hernández
DATE: April 2020
