A lovely elevated rebrand of the well known grocery store, Whole Foods Market. Existing a little over 30 years but with food practices and morals that take them back generations, I created a mark that reflected that. One that would feel modern and chic bu at the same time have an old world feel. With their number one competitor in the eyes of many, Trader Joes, this rebrand has to really set the two apart other than for the obvious price reasons. They both currently go after that hand crafted look throughout the store. Not to say it isn't appropriate for some, but with Whole Food's incoming demographic, the overall look and feel should match it.
Logo Development
Illustrations
Branding
Website
Whole Foods App
Store Wayfinding:
Tired of losing yourself at the supermarket? Not finding all the right specials? Look no further than your smart phone. Now at a click of a button you can easily locate all the items you need custom made to your location of choice. You can also see all the current specials/bargins.
How does this work? All Whole Foods' merchandise get a small adhesive chip attached to the item and activated instore. That way if an item gets moved down the aisle or to a different aisle, the location gets updated automatically.
Ultimate Pairing Guide:
Ever wanted to throw a dinner party but were too busy to look it up and write out a list? The Ultimate Pairing Guide gives you exactly that! Type in your food of choice and it will automatically suggest what beverage, appetizer and dessert to pair with it. It will also give you the amount of portions needed according to how big or small your dinner party will be.
Don't have a specific dish in mind? Not to worry, by simply scanning a food item it'll suggest these as well. In the mood for some cocktails instead? Theres a button for that too!
Weekly Specials:
Walked passed the weekly specials at the main entrance? Not to worry, you can find them here. Not a fan of printed material and love to be cost efficient at all times whenever possible while saving trees? This is for you!
Whole Rewards:
Looking for an extra incentive to eat right? Whole Rewards tracks down all of the accumulative points earned from past purchases and offers discounts and free goodies. Be on the look out for these!
Organizations:
Whole Foods works closely with both local and worldwise organizations. Every so often they choose to donate money at the register. To learn more about what local organizations your home store supports click here. Want to nominate an organization you're proud of and would like to see Whole Foods support as well? Submit here.
