AWARDS
• Sabre Awards Latin America
• Sabre Awards Latin America
• Prêmio Jatobá 2020
Campaign #AVIDAEMNOSSASMÃOS, (life in our hands) "A segurança agradece" (Safety says thank you),
by DSM aimed to engage employees in the conversation about safety and well-being in the company.
by DSM aimed to engage employees in the conversation about safety and well-being in the company.
I developed illustrations to be used in a series of videos and posters that explain the main causes of accidents, featuring the employees themselves as characters.
The campaign resulted in a significant decrease in the Accident Frequency Index. The index dropped from 0.35 in January 2019 to 0.06 in January 2020.
Illustration: Filipe Altino
Motion: DK Filmes
Agency: Ideal H+K
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