The Discovery Products Press Event is a yearly happening in NYC, where writers and bloggers come to review the newest licensed products that Discovery Communications™ has to offer for the upcoming holiday season. For this particular year, I art directed and/or developed signage, room graphics, and the takeaway booklet, complete with information and photography of every item featured at the event. After setting up the space, I was able to promote the products, which I had a hand in developing, to attendees.