For the 25th Anniversary of Preciosa Foundation, a special “annual report” was created. It is called Encyclopedia of the Magic Beings of Crystal Valley. Preciosa Foundation is a division of Preciosa Group, a leading international glass manufacturer located in the Northern Bohemia. In this region – called Crystal Valley – glassmaking has over 470 years of tradition. This mountainous area is also rich in fairy tales and legends that are often linked to glassmaking and the unique natural environment.
A video presentation of the project
The annual report features fairy tale creatures, that dramatize the struggle between the good and the evil spirit of the Crystal Valley. Each creature is linked to glassmaking and embodies one area the foundation‘s activities, such as promoting art and creativity, or preserving the glass industry in the region.
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Each of the fairy tale creatures has it's own story that is both poetic and linked to a specific area of activity by the Preciosa Foundation.
The design approach was inspired by historical almanacs and encyclopedias, but with a contemporary twist to reflect the modern spirit of the foundation.
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Idea & Design: Touch Branding, Illustration: Přemek Ponáhlý, Copywriting: Helena Johnson & Pauline Hruška
