RITZ and the Lent season get along.
In Mexico, people takes lent season very seriously and lower their consumption of red meats and turns hard to seafood, giving Ritz a boost of sales because of the nature
of the snacks.
This represents an exceptionally good opportunity to associate Ritz with this season,
that why we did “Ritz and the Lent season get along".
We represent Ritz and the Lent season as friends, with big costumes we create a typical group of friends that see each other after a long time, we create several spots in which
we represent the common situations of friends getting along, for example, a welcome party, a night watching movies, taking the sun in the rooftop among others.
With this, we make our point very clear: the Lent season and Ritz are very good together.
The campaign boosts the sales by 20% and another 7% on total volume.
As part of the campaign, we create along with KiwiLimon several recipes that surpass
the estimated reach by an astonishing 118%.
The campaign was accompanied by communication not only on TV, but in videos and mentions with influencers, taking advantage
of the personality and niche of each one in our favor: standup comedians, gamers, etc.
DC: Jonathan Betancur
Concept: Jorge Cordero, Rubén Cabezas, Ana Moreno, Patricio Gabarró
Role: Concept, Art direction, Creative lead
Agency producer: Julio Lopez / Hector Mendez
Production Company: LANDIA
Director: Jaime Peña. Producer: Thomas Amoedo
