Following on from our rebrand of their tv channel portfolio last year, we recently rebranded the mother entity of the ‘4’ channels in Hungary.

After our positioning helped the portfolio of channels to remarkable success in the territory, we were asked to advise and create an umbrella brand for the overarching mother company.

We explored a vast number of options but ultimately it was chosen to retain the familiar ‘4’ icon. This was accompanied by a bespoke logo typeface that reflected the curvature of the recognisable ‘4’ icon and embodied a modern, social media savvy warmth.

The ‘4’ icon was adapted to include a multi-coloured version that aligns with key colours from the existing family of platform brands.

The identity was recently unveiled at The Big Picture conference in Hungary.