Nike.com
As a lead designer on the Nike Digital Brand Design team I helped create the global experience and design direction of nike.com. My focus was product storytelling, page templates, editorial content and design guidelines.
Mobile First Design
All key parts in the ecosystem where designed to be optimized
for a mobile first experience.
All key parts in the ecosystem where designed to be optimized
for a mobile first experience.
Landing Pages
A new flexible modular layout system features content from the category along with curated products.
A new flexible modular layout system features content from the category along with curated products.
Design Guidelines
A living breathing framework to align geos and serve-up best practices for digital content creation. Includes a full set of templates, typography, copy structure, page definition, usage and strategy.
A living breathing framework to align geos and serve-up best practices for digital content creation. Includes a full set of templates, typography, copy structure, page definition, usage and strategy.
Product Storytelling
These pages were a mix of editorial and behind the scenes content
that elevated the product in an integrated method.
These pages were a mix of editorial and behind the scenes content
that elevated the product in an integrated method.
Global Homepage Redesign
The nike.com homepage is the window into it's largest flagship store.
The nike.com homepage is the window into it's largest flagship store.
Created at Nike
Photography: Global Brand Design
Photography: Global Brand Design
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