Kinder Bueno
Advertising Principle & Strategies
Objective
To raise awarness of Kinder Bueno and it’s products and get more people to buy them.
To raise awarness of Kinder Bueno and it’s products and get more people to buy them.
Idea
Kinder Bueno is such a delicious mood booster that it will take you to the happy place when you eat it.
Kinder Bueno is such a delicious mood booster that it will take you to the happy place when you eat it.
S.M.P
“Kinder Bueno, takes you to happy place”
“Kinder Bueno, takes you to happy place”
Banner
Kinder Bueno will take you to the beach just like you’re taking wefie with bikini girls after eating them.
Kinder Bueno will take you to the concert just like you’re crowd surfing
after eating them.
Kinder Bueno will take you to the fun fair just like you’re playing with roller coaster after eating them.
Vehicle
The vehicle will apply with sticker with people sitting on the bueno just like bueno fetching them to the place they want.
Promo Activation
1. Kinder Bueno will be collaborated with GrabCar.
2. We will come out with a white and pink mini cooper grab car for male and female.
3. And the Grab driver will send you to the happy place that you want to go.
4. But there will be a requirement before enter the GrabCar, you need to have Kinder Bueno with you.
5. After arriving your destination, no cash allowed for payment.
6. You can only pay with Kinder Bueno.
2. We will come out with a white and pink mini cooper grab car for male and female.
3. And the Grab driver will send you to the happy place that you want to go.
4. But there will be a requirement before enter the GrabCar, you need to have Kinder Bueno with you.
5. After arriving your destination, no cash allowed for payment.
6. You can only pay with Kinder Bueno.
