Art Direction & Merchandising for the Adidas Deerupt global product launch.
The grid-themed artwork designed was printed in 2 ways: the original day version and a night luminescent one. The luminescent principle was applied to all merchandising products.
A bespoke silk print ink was developed for this rendering.
The grid-themed artwork designed was printed in 2 ways: the original day version and a night luminescent one. The luminescent principle was applied to all merchandising products.
A bespoke silk print ink was developed for this rendering.