Forgotten Pieces of Home
A Peranakan Pottery Exhibition
Branding, Event Identity, Art Direction
PROJECT BRIEF
Create an exhibition space about Peranakan Pottery for the selected client to showcase different types of Peranakan ware and its history.
CLIENT
Southeast Asian Ceramic Society (SEACS)
CULTURE BACKGROUND
The term "Peranakan" broadly refers to descendants of Chinese immigrants who settled in the historic Straits Settlements (Penang, Malacca and Singapore) between the 15th and 17th centuries. Peranakan culture, in all its richness, is a coalescence of traditional Chinese, Malay, Indian and European influences. To associate with the remarkable culture of Peranakan folk, or Baba Nyonyas, the Peranakan colors are bold as they are radiant which resulted the work of art that is beautiful, psychedelic and outstanding.
DESIGN OBJECTIVE
To allow the public to feel a connection to the hard work from the peranakan pottery making process, in hopes to lead them appreciating and wanting the pottery in their homes.
CONCEPT
Inspired by the continuous spinning motion of the pottery making process. The spiral line on the pottery is continuously become bigger from the bottom part of the pottery towards its opening. The motion started from the central point which function as the axis of the motion. Therefore, the concept of kaleidoscope was used as the tool to execute the Peranakan design elements with a modern twist for the visual identity.
DESIGN ELEMENT
COLOR
The outcome of the visuals are the multiplication of the singular design element to have the repetitive patterns. The overall collaterals have a consistent strong design element and colors that represent the mood of Peranakan.
POSTER
The design of the main poster emphasize the central point together with the repetitive design elements on the side to represent the spiral motion from the central point on the pottery.
The set up look of the Peranakan Pottery exhibition includes a resting area, the pottery display area, merchandise area and an interactive area for audience to learn and experience the history of Peranakan Pottery.
EXHIBITION BROCHURE
STAFF ID TAG
Inspired by the main poster where only singular design element were applied on the staff id tag.
MERCHANDISE
Totebag and Phone Case
The Peranakan design elements also applied on totebags and phone case as merchandise for people to feel as if they bring a piece of Peranakan pottery home.
––
