AW19 Puma Trailfox Overland
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The project started as a proposal for an off-brief that fortunately going to in-line and used as a base for different collaboration project such as Ader/error and Hellyhansen. The idea behind was to continue the trailfox franchise and elevate the design to be more utilitarian. Using the Re-Animation concept from mycreative direction proposal, the designwas inspired by details from our archive, Japanese high-quality craftmanship, the nine-tailed fox mythology and the hypertechnical details found in Mechas.
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When trail running exploded in the 2000, Puma wanted in on the action. Enter: The Trailfox. With its all-terrain capabilities, durable traction-packed sole and ultra cushioned midsole, the Trailfox was an instant game-changer. Almost 20 years later, and the Trailfox is still going strong. Re-designed for a new era of fashion-forward functionality and utility, the Trailfox Overland is as ready for the trail as it is for the streets.
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Project type: New Upper
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Retail Price: 140€
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Credits also goes to:
PLM : Rafael Nespereira, Valentine Rondoni
Dev : Ella Mai
Color & Material: Raka Gemma Maulid
~
The project started as a proposal for an off-brief that fortunately going to in-line and used as a base for different collaboration project such as Ader/error and Hellyhansen. The idea behind was to continue the trailfox franchise and elevate the design to be more utilitarian. Using the Re-Animation concept from mycreative direction proposal, the designwas inspired by details from our archive, Japanese high-quality craftmanship, the nine-tailed fox mythology and the hypertechnical details found in Mechas.
~
When trail running exploded in the 2000, Puma wanted in on the action. Enter: The Trailfox. With its all-terrain capabilities, durable traction-packed sole and ultra cushioned midsole, the Trailfox was an instant game-changer. Almost 20 years later, and the Trailfox is still going strong. Re-designed for a new era of fashion-forward functionality and utility, the Trailfox Overland is as ready for the trail as it is for the streets.
~
Project type: New Upper
~
Retail Price: 140€
~
Credits also goes to:
PLM : Rafael Nespereira, Valentine Rondoni
Dev : Ella Mai
Color & Material: Raka Gemma Maulid
Special make up (SMU) for asia, worn by one of my fav k-pop singer Hyunah. Special credit goes to Jessica Kang for this amazing colorway!
