Jetpack supercharges WordPress, the free and open-source content management system that powers nearly 30% of websites worldwide. Jetpack offers brute-force attack and spam protection, daily backups, automated social sharing, and SEO tools.

We worked with the Jetpack team to streamline and optimize their visual identity. The new logotype has been drawn in a distinctive title case, and works well with the brand architecture that Jetpack is developing. The Jetpack symbol has also been simplified to emphasize its electricity and energy.

WordPress.com is a platform that offers webhosting and other services for sites run on WordPress software. We redrew the logotype for WordPress.com—especially the important W, which serves as a shorthand symbol for the company—so that it clearly belongs with Jetpack as a family unit.