Since 1990, Dick Wolf and his production company Wolf Films have dominated television drama. The original Law & Order franchise now includes at least ten spin-off series in the US and internationally—one of which, Law & Order: Special Victims Unit, holds the record for longest-running scripted primetime drama in history—while the Chicago franchise has broadened to include series focusing on many different first-responder groups. As the company expands into digital markets with multi-platform offerings, the brand will now be known as Wolf Entertainment, with a new visual identity.

An evolution of the historic production card familiar to TV audiences, the new identity juxtaposes the name Wolf with a white circle—distilling the folkloric image of a solitary wolf howling at the moon. Together with a bold, classic, lettering style, the mark creates a strong, moody impression to position Wolf as a timeless entertainment brand.