GYM RAT
The Client
Gym Rat is a social media platform that engages with the user on better ways to stay healthy, both physically and mentally.
Gym Rat is a social media platform that engages with the user on better ways to stay healthy, both physically and mentally.
The Objective
Refresh Gym Rat's current identity, to one that promotes strength. Achieving all this while keeping the rat as an icon as well. A monogram and word mark that will be used for more minimal logo placements, such as social media and apps. While the icon will be used for more larger placements, such as apparel.
The Solution
Gym Rat's current identity did not seem to promote the strength. With the refresh, I was able to achieve a more powerful image and typeface that also portrays dependability, strength, and success. Through the custom font, and the icon, the refresh successfully achieved what Gym Rat was looking for to communicate to their audience.
Gym Rat's current identity did not seem to promote the strength. With the refresh, I was able to achieve a more powerful image and typeface that also portrays dependability, strength, and success. Through the custom font, and the icon, the refresh successfully achieved what Gym Rat was looking for to communicate to their audience.
