Mail Boxes Etc.
Package Wrapping and Shipping Store
Package Wrapping and Shipping Store
This was a spec campaign developed for a new business pitch. The differentiator for Mail Boxes in the category was their attention to detail when it came to wrapping and packaging products for shipping. To address this positioning, the tag line "The Brains Behind the Bubblewrap" was proposed. Copy and visuals supported the idea that Mail Boxes Etc. could wrap and ship just about anything.
