THE KOTEX KV | Heavy flow
Girl can do incredible thing
Con gái dám làm điều phi thường
Con gái dám làm điều phi thường
In the beginning, we have a very inspired creative concept "Girl can do incredible thing",
But problem is how can we link the concept to our product KV which need to highlight "heavy flow absorbency" function? And, another, I'm not allow to use any girl on this KV but still make people feel the character of Kotex girl?
Well, it's not easy at all but finally we made it!
Let's me show you, some of our favorite KV and the final one.
Small note: Kotex is famous brand of sanitary napkin
But problem is how can we link the concept to our product KV which need to highlight "heavy flow absorbency" function? And, another, I'm not allow to use any girl on this KV but still make people feel the character of Kotex girl?
Well, it's not easy at all but finally we made it!
Let's me show you, some of our favorite KV and the final one.
Small note: Kotex is famous brand of sanitary napkin
Moodboard is incredible aslo
This is our KV concept
The final final final layout.
It's a very long journey until we have a final one that make everyone happy. Yeah you know, satisfy everyone is really a tough task. Sometimes, I wish, we can push it more further or do something super duper crazy, but control yourself and keep the brand value is priority is also a thing you learn form advertising industry.
It's a very long journey until we have a final one that make everyone happy. Yeah you know, satisfy everyone is really a tough task. Sometimes, I wish, we can push it more further or do something super duper crazy, but control yourself and keep the brand value is priority is also a thing you learn form advertising industry.
And the EXTRA one.
You know, as a creative, we won't stop just like that haha. So this is one of many crazy ideas (but incredible I think) that not be choose. Anyway, It's still one of my favorite to represent this product function: special product for heavy flow day. Hope you guys like it. ;)
Photo credit of Google UK
Many thanks for reading.
And of course I can't do it without those guys:
Agency: Bates Chi Vietnam
Client: Kotex
And of course I can't do it without those guys:
Agency: Bates Chi Vietnam
Client: Kotex
CD: Yorgos Giosis
Sr. Art Director/ Graphic Designer: Graya Tieu
Copy Writer: Viet Nguyen
PM: Vanessa Ventura
Sr. Art Director/ Graphic Designer: Graya Tieu
Copy Writer: Viet Nguyen
PM: Vanessa Ventura
