BRAUN needed a new positioning for their electric shavers in North America. The Wear Your Face campaign was the answer. The idea that your face represents you, as much as your clothes or accessories do, became the core of the print, TV, Out of Home, and digital. Three of the elements of the campaign are pictured below: the final back to school and Series 5 print, and a mock up of a billboard.
CREDITS
Dave Stevenson, Creative Director & Copywriter
Olaf Reys, Creative Director
