RESCHOOL | Brand Identity

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R E S C H O O L

Who we are ?

New brand for Colliers International Georgia under name RESCHOOL, Reschool is the first real estate school in Georgia for those looking for a second wind in their professional life. RESCHOOL strives to expand your capabilities and accelerate career development. Professional training is conducted in accordance with both the requirements of the local regulator and standards recognized by international experts.

What is our goal ?

The goal of the course is to develop trainees’ practical skills using relevant examples of the Georgian market, achieved through sharing the accumulated multi-year knowledge of our trainers. Based on these practical skills and knowledge, you will be able to determine the value of your property in accordance with the regulator requirements, as well as with the international standards and norms set by the world's leading professional institutions.

In this project, you will see how visual style solves the brand problem in a creative way.

While working on the art direction the main goal was show in visual brands dynamic conception - second wind in professional life - for this goal we decided use dynamic logo type, which combine itself strong construction and space for changes. Icons in logotype changed depend on message and because of our segment we added patterns, that make design more attractive and modern.

The visual identity is inspired by Mondrian style and combined with strong geometry, flat pattern and elements. In social media communication we use collages with massive central object and minimalist patterned background. Nothing more, just the right accents.