Identifying a celebrity in need of an image makeover and discussing in detail the public image projected by him/her currently. And, analyzing the lacuna in the current public image and areas or scope for improvement. Thereby designing a more evolved or appropriate public image and create a strategy to maintain that. The project was to be presented in an interesting way.

A continuation of the previous hand-drawn comic book depicting the fashion image transformation of Mel Gibson featuring Lady Gaga over the years accompanied by an extensive and detailed research on the Learning diary was the chosen presentation tool.