Doppio Malto - Italian Craft beer
The "Doppio Malto" brewery in Erba (Como), extends its production of artisan beer
by opening new franchise breweries with open production boilers.
by opening new franchise breweries with open production boilers.
In new Scalo Milano, Doppio Malto inaugurates a large restaurant where, in addition to
the craft spilled beer, offers a kitchen with dishes that can be combined with over 10 types
of different beers available.
the craft spilled beer, offers a kitchen with dishes that can be combined with over 10 types
of different beers available.
The 10 beers become a "bottled collection” for sale in the restaurant, thanks to different labels
with a distinctive and unique look.
2016 | Brand restyle | Label Design | Retail Communication
Brand Restyle
As a first step, the need of the brand refreshing was immediately apparent,
to make it more distinctive and strong and become more dominant both
in the restaurant and on the labels.
to make it more distinctive and strong and become more dominant both
in the restaurant and on the labels.
Label Design
The different labels are created from a typographical union between name and style,
suggesting and identifing the different tastes and peculiarities of beers.
suggesting and identifing the different tastes and peculiarities of beers.
I chose to play with materials also, creating a contrast between black matt pvc surface
and multicolored laminated graphics.
and multicolored laminated graphics.
Retail
The new brand is in tune with the restaurant, conceived in industrial style and characterized
by a large presence of copper, natural wood and brick.
by a large presence of copper, natural wood and brick.
Spillers make masters in an environment dominated by sober and single-color communication.
