Only the old product tins were available at the time of the shoot for the Haymes Paint range. The Fuel Agency decided to proceed with the products as is, choosing to fix the logos in post-production. Stephen began by creating a base layer of the tin, retouching out the old logo and adding in the updated version. Franklin added the base reflection and then built out each variant, replacing only the printed panel. The result was a consistent set of retouched product images ready for use in any of the Haymes Paint marketing collateral.
Art Direction: The Fuel Agency
Retouching: Stephen Franklin
When replacing the logo, Stephen took care to warp it where necessary along the ridges on the tin.
This animated image shows the build-up of the retouching from the original image to the final product.
By using the Interior Expressions tin as the base artwork, Franklin was able to maintain consistency across the entire range.
Stephen created a single reflection as part of the base image retouching.
Only the variant name panel was replaced on each of the product images.
Essential colour corrections were applied to the base tin layer.
