This was a custom 3D Kinect based game developed for PUMA for their Pumagility shoe launch.  This experiential mobile marketing tour traveled across the country and was deployed to malls as a drive to retailer initiative.  Participants would put on the PUMAGILITY shoe and experience the shoe by going through a 90 second experience with several different scenarios that were inspired by PUMA's creative agencies TV commercial.  We used Kinect to capture the users motions to drive the avatar on screen.  The focus was on the shoe and our creative team developed a translucent avatar but kept the shoes hyperrealistic with the signature colors and sole.  Great feedback from participants with good drive to retail response.

Note the translucent avatar to bring focus to the Pumagility shoe.