Asics Novablast

Motion Graphics

Asics Novablast

Reveal film for the new Asics Novablast running shoe. Directed and designed by 
Kühl & Han. A mix of gradients, foam and fresh new kicks. Lighter, faster, bouncier! 



Credits

Direction
Kühl & Han

Design
Kühl & Han

Animation
Jonathan Lindgren

3D scan
FBFX Digital

Shoe Modelling 
Nick Zieroff

Sound
A. Dixen


Asics Novablast
Published: