Advanced Market Making Solution
2019 Waters Ranking: Best Sell-Side OMS Provider & Best Sell-Side Front-Office Platform
Fueled the evolution of the Chinese fixed income market by enhancing our Advanced Market Making solution for onshore dealers through in-person contextual inquiry, prototype development, usability assessment, and sales team partnership.
Outcome: Including end-users in the process from inception through delivery helped to ensure the final product was exactly what was needed. Based on the positive response, sales projections were to convert 42 firms over three years earning $7.5M in incremental annual revenue.