Purpose | Promote the Holland Bowl Mill and their gorgeous wooden products.

Solution | Create packaging that showcases the beauty of the bowl and hold information as well as create a       social media campaign to get the HBM name out.

The handcrafted wooden bowls are a functional art piece. The minimal packaging allows for the beauty and craft of the bowl to stand out, yet holds information and still be utilitarian. Along with the bowl packaging is a smaller package for the protective bee’s wax for the bowl.

The packaging not only communicates the brand but it also serves a purpose as well as shows the resourcefulness of the brand. The Cloth wrapped around the packaging is taken off and used along with the bee’s wax oil to condition the bowl, preserving it for generations to come.

An important component to the Holland Bowl Mill brand is creating another opportunity to sell their product through Facebook as well as use Instagram to show customers the behind the scenes and let them post comments about their experiences with the HBM brand and build an affinity with it.