[PT]
Joá Panifícios é uma panificadora especializada em pães para hambúrgueres e hot-dogs, pioneira do ramo na cidade de Joinville, Santa Catarina e para marcar uma nova fase da empresa, decidiram reformular toda sua identidade visual.
Por ser uma empresa familiar, já na sua terceira geração, decidi criar um símbolo que remetesse a um monograma de família, utilizando a inicial do patriarca, que dá nome a empresa, com o ramo de trigo, principal matéria prima do seu produto.
Com a forma do símbolo e tipografia mais moderna, utilizei tons de cores mais sóbrios para transmitir maior seriedade e tradicionalismo a marca. As cores marrom e dourado, por sua vez, fazem referência a cor dos pães depois de bem assados, que são sinônimo de um produto final de qualidade.
[ENG]
Joá Panifícios is a bread factory specialized in bread for hamburgers and hot-dogs, the first one in the city of Joinville, Santa Catarina, Brazil and celebrating a new phase, they decided to rebrand their entire visual identity.
As this a family company, in its third generation, I decided to create a symbol similar to a family monogram, utilizing the patriarch initial letter, which the company is named after, along a wheat branch, their most important raw material.
As the typography and symbol shape is more modern, soberer color tones were picked to convey a traditional look and feel. The golden-brown colors were chosen because those colors are the sign of a well-baked bread crust, symbol of a high-quality final product.
As this a family company, in its third generation, I decided to create a symbol similar to a family monogram, utilizing the patriarch initial letter, which the company is named after, along a wheat branch, their most important raw material.
As the typography and symbol shape is more modern, soberer color tones were picked to convey a traditional look and feel. The golden-brown colors were chosen because those colors are the sign of a well-baked bread crust, symbol of a high-quality final product.
