Creating the Voice & Personality of Burpple
Process of conceptualisation and creating an illustration voice, personality and character of Burpple
While working in Burpple since 2018, I had the honour of creating Burpple’s illustration voice and personality.
Burpple set out to be a platform where anyone could contribute their food photos and reviews of places they have dined at. This community-driven network soon became the place that food-lovers could rely on to discover great places to eat.
Our goal was to create a brand that’s warm, friendly, passionate & knowledgeable. We wanted to create a distinctive personality yet have a personal touch to it – as if Burpplers are talking to their friends when they see our works. Burpple strikes up a conversation with anyone interested in food, ever-ready to recommend, inspire and delight.
Concept & Colours
Finding the right colours into creating our unique personality
In crafting our unique voice, we created a colour mood board that fits our personality. Bold punchy use of colours to attract and also show confidence. And a set of colours that translates warmth, friendliness and passion.
Brand Personality
Inclusive — Approachable, Friendly, Accessible
Created to welcome the opinion of foodies and non-foodies alike, Burpple is a platform for anyone looking to enjoy a meal of any cuisine or price point.
Convivial — Energetic, Enthusiastic, Warm
With a lively spirit, Burpple is that foodie friend who wants everyone to have a good time at a dinner party, sometimes almost too enthusiastically.
Personal / Connector — Genuine, Good Listener, Knowledgeable
Food connects people in ways that other things can’t. Burpple is obsessed with connecting the right knowledge about food to those who seek it, and bringing a passionate community together both online and offline.
Core Values
Honesty
Burpple is a trusted platform that benefits both diners and business owners.
Enjoyment
We believe that every meal shared with others is an opportunity to bring joy and create deeper connections.
Community-first
For locals, by locals. Burpple is built on the honesty and passion of a food-loving community.
Our illustrations and art mostly consist of food and are character-driven (translating the idea of Foodie friend) which is accompanied by a hand-drawn personality with a bold colour palette.
Burpple as your trusted Foodie Friend
Styles of banners for our Foodie Community
We publish an article weekly that consists of curated food theme guides for our readers and the foodie community. And with our values & personality mentioned, we create banners that are warm and friendly with the usage of a handwritten & san-serif font, and also illustrations of food.
Friendly, but Professional
Applying design & personality into our product
Another fun aspect of designing an illustration personality is putting together the illustrations with our products. And this is very important for our branding so that people would remember us whenever they use us. The Burpple app consists of spot illustrations that build the connection between the app and users too.
Hey, Burpplers
Building the connection with people
While communicating with Burpplers and our Foodie Community, we inject some fun and friendly tones with our illustrations so that it is relatable to everyone. This is translated across our app and instagram stickers (while users post food stories while using our Burpple Beyond membership) – bringing excitement, joy and possibility to their dining experiences.
Thank you!
