Avista Utilities
"Don't be a Powermonger" – Resource kit for college-aged renters
"Don't be a Powermonger" – Resource kit for college-aged renters
Rental resource kit that was mailed to college-aged renters. Kits included a shirt, 11x17 poster, tip booklet, energy use guide, magnets, stickers and a CFL all contained in a custom-printed box.
Powermonger tshirts. "Lights off for pizza sake" shirt printed with glow-in-the-dark ink
Posters with energy awareness tips for renters to hang around their homes as reminders.
How-To Guide filled with an energy awareness checklist for renters to complete and illustrated tips.
Web video to promote the campaign
Agency: Coates Kokes
Creative Director: Mike Sheen
Copywriter: Karl Schroeder
Art Director / Designer: Laura Schalk
