The Virginia Aquarium increased the prices of their membership program. To help increase the perceived value of the program, new membership stationary materials were produced. Previously all of the stationary materials were on white paper, blue and black ink, and produced from a word document.
The new system consists of a membership folder, cards, bumper sticker, two envelopes and a renewal letter. The tribal swirl theme is carried throughout with a bright green and blue color pallete.