Mikhail Glebov's profileVladimir Kovalenko's profile

Raffaello Digital project "Love, not like"

INSIGHT: 
In modern life, people spend too much time looking at their smartphones. Even when they are on a date. 

IDEA: 
We propose people to put their smartphones away and spend time with each other. Using modern technologies, we can track if couple is not using smartphones and give them rewards.​​​​​​​

HOW IT WORKS:
On a special site, users can pair up, then the project’s main page will be opened on their smartphones. It has a counter that will earn points if the devices are nearby. The more time the couple spends together without touching the phone, the faster they will score points. The portal determines when the tab is open, so the connection will break if the project page is sent to the background. A couple whose love will be stronger than cats from the Internet will receive a prize.​​​​​​​
Creative team: Mikhail Glebov; Vladimir Kovalenko
Digital Experience Director: Vladimir Maklakov
MIXX Russia Awards 2020:
Bronze: Web-site. Platform; Web-site. User Experience; Content. Best Use of Branded Content
Shortlists: Digital Media Campaigns. Mobile Campaign;

Effie Russia 2021
Gold: Brand Experience online & offline: Live, AR/VR/Digital
Silver: Seasonal marketing

Golden Drum 2021
Shortlists: C. DIGITAL CRAFT (Use of Experience: UX / UI); E. ACTIVATION (Technology-led Activation)
Raffaello Digital project "Love, not like"
Published:

Raffaello Digital project "Love, not like"

Published:

Creative Fields