Bringing the brand bang up to date
Digital marketing agency Organic Digital were looking to evolve their existing logo designed by Kumquat Design, retaining the 'O' as a marque and bringing the overall design up to date. By utilising the flowing organic shape and combining it with a sans serif font we simplified the over all logo giving it a modern yet professional feel. Future flexibility and expansion was to be considered in the design, we achieved this by creating the 'O' and 'Organic' as an umbrella brand to which different divisions could later be sub branded using colour as a distinguishing identity.