I was approached by my friends at Breakfast of Champions and asked to creatively portrait a fantastic reconstruction of the new line of products from Intel, the Ultrabook, in a short movie oriented to young audiences.

 

We decided to pick some of the Ultrabook's components and model them in 3D, to show them from different angles while building the laptop. After that, many of the ideas that the concept of Ultrabook encloses such as social networking, gaming and mobility explode in a beautiful bouquet of colorful elements. 

 

The sound was in charge of the always awesome guys at Echoic Audio

 

Credits:

Produced by: Breakfast of Champions

Director: James Murphy

Design, animation and compositing: Nahuel Salcedo

Music and Sound Design: David Johnston and Tom Gilbert (Echoic)

Produced by: Breakfast of Champions
Director: James Murphy
Design, animation and compositing: Nahuel Salcedo
Music and Sound Design: David Johnston and Tom Gilbert
Creative Team: Justin Lowings, Theresa Hilsden, Hughey Herbert 
Storyboard Artist: Mark Reeve
Live Action Producer and Director: Victoria Cairns
Camera: Simon Livingstone
Edit: Justin Lowings
I.T Technician: Andy Phelps 
Project Manager: Miles Paulley

 

If you have the time, please consider checking the Making of showing the whole process!

 

Thanks for watching :)