Business Problem

SAP Labs is the research & development arm of SAP, promoting innovation. A timely proof-of-concept can help answer the question, which new directions will SAP invest in? 

User Problem

Analysts need to understand trends in thousands of online comments and reviews, to manage the social sentiment of their brand, product or service.  This interface needs to be extremely easy to use and setup, so analysts can respond to events in a timely manner.   

My Role

This is the only project I've worked on with no design lead, it was a collaboration with 3 designers, and together we completed an initial 2-week proof-of-concept. As we worked, we printed and posted the flows on a wall, so SAP product managers could walk the wall and join in the conversation. Our final deliverable as a team was a proof-of-concept presentation. This style of collaboration was fast, fun and rewarding. Later on, I re-used this project during a mobile design course.