As you can see from the title, this project was for my Final Major Project at University. I wanted to focus on packaging as I hadn't really done much of that on my course, slightly risky but I think it was worth it.
I took the well established Soap & Glory brand and created an extension for it. The extension being a hair care range of shampoo and conditionars, for various har types.
I created 6 in total in various colours, so that the target market would know each was for a different hair type. Blue: for Moisture, Red: for Long Hair, Orange: for Volume,
Pink: for Coloured, Green: for Shine, Purple: for Touseled.
I also created 6 gift bags, which would be handed out when a set was sold. This would act as another level to the advertising campaign. Supporting the poster campaign as it asks the same question:
Do you have 5 Minutes?
This was based on their 2 minute campaign for washing in the shower, I thought by adding another 3 minutes with a decent product you could wash your hair in 5!
Thanks for looking and I hope you like what I have created!