URBAN OUTFITTERS
Stop-Motion Commercial
Stop-Motion Commercial
For an assignment, I was given Urban Outfitters to create a commercial for. As an art student in my twenties, it’s no surprise that i’m familiar with Urban Outfitters. They aim to attract young, alternative / artsy people who don’t mind spending a little extra on clothing & novelties. I decided that a stop motion that mixes a pretty model with drawings would be received well by the demographic (& it was when it was featured on urban outfitters’ blog). The story line follows a girl who finds uo (urban outfitters) and is overcome by a mixture of real & drawn clothing & novelties, a metaphor for how you feel when you walk into an urban outfitters for the first time.
It was even featured in UO's blog! Check it out here.
It was even featured in UO's blog! Check it out here.