Pepe Llaudet, 2017
Warmness and Simplicity Shaped into Identity
Stationary, Visual Identity, Web Design
Design firm established in Barcelona that specialises in interior design projects and product design, primarily lighting. Pepe Llaudet is a Barcelona based design firm, specialised in interiorism and lightning. The comission consisted of shaping an identity and design a website for the studio’s new positioning.
The identity is solved through typography. The materialistic and non-materialistic parts of their work —the soul of their places and products— are represented by using filled and outlined typography.
The logotype, typography and images are placed throughout different pieces as in space/interiorism distribution. The colors help to unify the variety of work and at the same time it reminds of the “color palette moodboard”.
The outcome of a simple identity is based on a proper use of the resources by highlighting sensitivity and warmness of the designer’s work.
The outcome of a simple identity is based on a proper use of the resources by highlighting sensitivity and warmness of the designer’s work.
