Last year I had the opportunity to work with a group of talented people on a new line of organic jams, conserves and juices produced by a family in the territory of Agrigento, Sicily. The brand was named after grandma Filì, whose delicious recipes were found in an old notebook jealously guarded and preserved by her family. Since the traditions were so important to this family, the concept was to illustrate a traditional Sicilian story, inspired by the one told by grandma Filì to her sons years before, a story about courageous knights, mysterious ladies and beautiful fertile lands. Under the artistic direction of Corrado Boschetti, I created the illustrations for a gift box, a small art book and for the product labels.
Art direction and graphics_kinedigital
Photography_ Fabio Florio
Storytelling_Marco Mondino
Illustration_me
