Estúdio da alma is a Mindfulness at work training brand. As current companies face more and more demands, Mindfulness aims to stop us from getting overwhelmed by events around us and focus on the current moment.
The original logo of the brand was a water drop, which we brought back with a modern and clean design. The connection with water was something we found incredibly fitting, as water can be used to describe several states of mind, and enrich the brand's vocabulary.
“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.”
Bruce Lee
