A corporate identity with an injection of fire for Eldar Ventures. With a growing portfolio of online ventures, the company wanted an identity that reflected their love of technology and passion for igniting new projects.
The company logo
Logo usage on corporate colours
Development of the spark icon
The logo and identity is formed from the name – Eldar – which is Icelandic for fires. Eldar Ventures ignites “fires” in the form of new products (either investing in them or creating them in their own software development department). The colours were selected to reflect a fusion of two cultures: Icelandic and Czech.
Typography reflects the company's focus on technology.
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Corporate colours are defined primarly for digital use.
A spark symbolizes start of something new and also “coming up with ideas”. It represents Eldar‘s spirit and is used on all materials. Red and blue are a very classic colours, but the saturated tones indicate focus on IT and bold approach to projects. The font too inicates a digital focus of the company.
