Photo 1 - Isolation: This image is representing the creative strategy "Isolation." There is one desk lamp amidst anther desk lamps that are shaped differently. It is isolated from the others due to its shape.

Photo 2 - Juxtaposition: This photo is representing the creative strategy "Juxtaposition." A desk lamp is used for seeing in the dark. However, this desk lamp is being used in the daylight.

Photo 3 - Material change/swap/focus: This image is representing the creative strategy " Material Swap." Under the light you should see a person due to the clarity that light brings. In this image the person is replaced with a shadow, swapping what would usually be seen under a beam of light. 

Photo 4 - Metaphor/Simile: This image is representing the creative strategy "Metaphor." The desk lamp is locked in a box unable to escape. It shows how "sad" the desk lamp is because of its inability to escape. 

Photo 5 - Physical/change similarity: This photo is representing the creative strategy "Physical Similarity." The head and foot of the desk lamp is being used to represent eyes along with the mess of envelopes, which are being used to represent a mouth.

Photo 6 - Combination: This image is representing the creative strategy "Combination." The head of the desk lamp is being used to represent an umbrella which is keeping the two people dry on a stormy day.

Photo 7 - Change of context/environment: This photo is representing the creative strategy "change of context/environment." The desk lamp is swaddled in a scarf and beanie hat giving the illusion that is is cold, even though desk lamps are incapable of feeling temperature.