In 2004 HP was challenging IBM to sell infrastructure solutions that run the global economy. Change Artists was a "live" show filmed by CNN&IDG  and broadcast directly to the web with the world's most powerful CEO+CIO Teams. During the "original" branded content series the dynamic duo would disucss technology issues facing their companies, teams and bottom line. The goal was to elevate the CIO position to rock star status. The results were powerful-- including reaching over 63 countries and growing to an audience of over 5,000 highly targeted Business IT Decision Makers with the help of CIO Magazine.

 

Included in the site expeirence were case studies, ROI calculation for specific business solutions like IT Consolidation with the world's leading companies like DHL, Fedex, McKesson and Nestle. The show was an amazing display of how to use unique 30 minute episodes to hear contemporaries speak, manage and love change. Change + Hp was also the overarching campaign of the 4 Billion Dollar Business Unit of Hewlett Packard's Enterprise Solutions and Services.